When do people behave badly? Extensive research in behavioral science has shown that people are more likely to act ...

With its nickname as the Warm Heart of Africa, the hospitality of the Zambian people is well-known to BW. -- Emma Lambert of ...

A long-term study tracking 475 children found that autistic children are far more likely to experience persistent gastrointestinal issues than their peers.

A large study across 13 experiments with over 8,000 participants shows that people are far more likely to act dishonestly when they can delegate tasks to AI rather than do them themselves.

The Toyota Research Institute (TRI) released research showing that behavioral science interventions can change electric vehicle (EV) charging behavior and lower carbon emissions. The research was ...

Toyota introduced a new “science-backed” app that rewards EV and plug-in hybrid (PHEV) drivers for charging their vehicles. Why?

Growing older often comes with the expectation of memory loss. By age 80, the average person recalls far fewer words on standard memory tests than they did in middle age.

Dilip Soman, a professor of marketing at the University of Toronto’s Rotman School of Management, has been named as one of ...

Plug-in hybrid vehicles are good for the environment only if car owners regularly charge them. (Many don't.) But behavioral scientists at Toyota have discovered that subtle interventions can get ...