When do people behave badly? Extensive research in behavioral science has shown that people are more likely to act ...

With its nickname as the Warm Heart of Africa, the hospitality of the Zambian people is well-known to BW. -- Emma Lambert of ...

A long-term study tracking 475 children found that autistic children are far more likely to experience persistent gastrointestinal issues than their peers.

A large study across 13 experiments with over 8,000 participants shows that people are far more likely to act dishonestly when they can delegate tasks to AI rather than do them themselves.

The Toyota Research Institute (TRI) released research showing that behavioral science interventions can change electric vehicle (EV) charging behavior and lower carbon emissions. The research was ...

Toyota introduced a new “science-backed” app that rewards EV and plug-in hybrid (PHEV) drivers for charging their vehicles. Why?

Leveraging field experimentation and data analysis to enhance institutional capacity and foster innovative practices ...

Plug-in hybrid vehicles are good for the environment only if car owners regularly charge them. (Many don't.) But behavioral scientists at Toyota have discovered that subtle interventions can get ...

Some plug-in hybrids rarely get plugged in, making them very inefficient. Toyota used science to find a way to get around that.

Is astrology fake or real? Discover the science behind astrology, explore myths vs facts, and uncover how the universe might ...

The Sleep Innovation Laboratories aim to translate sleep research into evidence-based strategies to improve health.