SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B marketers to step ...

Name any part of the customer journey, like onboarding, support, retention and upselling, and it’s pretty much guaranteed that you’ll find a B2B customer management tool for it. But with so many tools ...

B2B marketers are using new AI tools to simplify our jobs. But not every tool is a fit for every company. So we invited five of today's top AI software providers to give you a demo of their products' ...

Resolutions are one thing, but planning out and developing real-world marketing strategies for a New Year are different ball games. So, what are the top tools and tactics for today’s B2B marketers? We ...

B2B marketers largely adopt marketing automation throughout their leads process. According to a recent Regalix study, 79 percent of global B2B marketers are implementing marketing automation. Another ...

Among the top challenges that B2B marketers face are building brand awareness, managing customer relations, and making do with limited marketing resources (human and otherwise); 21% B2B marketers also ...

Microsoft is continuing to push its support of hybrid-computing environments as one of its main cloud differentiators. On April 12, Microsoft officials blogged about three hybrid migration tools the ...

In the past decade years, B2B blogging has come of age. More than 77 percent of B2B marketers are using blogs to advance their social media marketing strategies. And yet, some companies are still not ...

In today's highly competitive business environment, achieving business success comes down to the steps an entrepreneur takes in the early stages. For the B2B space in particular, the right ...

While e-commerce has become an established strategy for selling to consumers, B2B companies have been slower to adopt it than their B2C counterparts. Though most B2B brands have active Web sites, few ...