Meta CMO Alex Schultz recently visited India, a market that has become crucial to the social networking giant's future growth ...

It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim ...

Silverback AI Chatbot has announced an update to its AI Agents framework, extending the platform’s ability to support ...

From mismanaging organic reach to letting AI dilute their brand voice, this article explores the key mistakes companies must ...

Netflix struck a deal allowing advertisers to buy Netflix’s ad space through Amazon’s advertising technology platform. Netflix competes with Amazon’s Prime Video for viewers and ad dollars, but the ...

The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.’s Google misled advertisers that ...

Vital Battery Metals, Inc. ( ($TSE:AVE) ) has issued an update. Aventis Energy Inc. has completed its KorrAI Technology Program at the Corvo ...

Google has been fined €2.95bn (£2.5bn) by the EU for allegedly abusing its power in the ad tech sector - the technology which ...

A new, interactive mapping system released this week by the IAB mixes and matches scenarios for the use - and outcomes - of ...