Lavazza is a good example of sports marketing because it serves authenticity and creativity to keep its brand in the game.

This piece will dive deep into how the world of digital marketing and how celebrities can both contribute and hurt a ...

The new marketing campaign is intended to stretch beyond promoting its vehicles to show the world how Ford puts community and customers first.

The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency.

Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with ...

Boston, Sept. 16, 2025 (GLOBE NEWSWIRE) -- Twisted Tea Hard Iced Tea, the nation’s No. 1 hard tea iced*, is launching its first-ever U.S. Hispanic advertising campaign to welcome more people to the ...

Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...

The new CMO strategy centers on AI marketing teams that balance automation with human oversight to deliver growth, speed and ...

Colin Carrasquillo explains how dealerships can capture intent, leverage tiered campaigns, and boost local marketing results.

Amazon has integrated the agentic AI tools for video, audio and image generation from its Creative Studio suite into its advertising platform, allowing its sellers to hand over the creative and ...

Execs at the fast-food giant detail an approach to artificial intelligence that is already powering in-app recommendations ...

The Tampa Bay Lightning are kicking off their 2025-26 season with a new name for their home venue and a citywide campaign ...