As search shifts to prompts and conversations, advertisers must move beyond keywords. Google's AI Mode reveals where the next ...

Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s ...

Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how its AI expands ...

The second metric, AI MAX expanded landing pages, reveals the total traffic from search queries that matched because of your landing pages or assets, independent of the keywords you’ve set. This ...

It is important that professionals learn to master the best digital marketing skills. Here are some Must-have Digital ...

Google supposedly added two new metrics within the AI Max campaigns for improved tracking and reporting. One is named ...

For urgent care centers, winning patient attention now hinges on a smarter, more adaptive advertising strategy.

From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and ...

Let’s look back at the surprisingly long history of AI innovation in ad tech, and where I see automation taking us next.

The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.’s Google misled advertisers that ...

Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your targeting.

When it comes to veterinary marketing, you don’t need a bottomless ad budget to rise to the top of Google’s search results.