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New data from Audacy and Nielsen shows that shifting just 15% of TV ad spend to radio can increase net reach by over 60%.
AM radio is a 105-year-old technology that’s essential in disasters, for farmers, and for millions of rural Americans. Now ...
As automakers lobby to yank the 105-year-old tech from new models, broadcasters argue that the trusty medium is an ...
The auto industry has previously opposed such measures, citing cost and declining listenership to AM stations.
The House Commerce Committee agreed to amend a bill to require AM radio in vehicles for the next years. Congressman Nick ...