The chain known for skimpy uniforms and “bikini nights” is trying to change its image. Hooters onesie, anyone?

The new Hooters CEO, as well as the original owners, reacquired the brand’s intellectual property in the fall, with plans to ...

Hooters may not be the first place you think to bring the family for dinner, but the chain’s CEO is hoping to change that.

Hooters says it wants to rebrand into a family friendly restaurant. Longtime CEO Neil Kiefer says some locations under ...

The CEO of the restaurant, known for its "Hooters Girls" waitresses, told PEOPLE the chain is trying to reclaim its original ...

Hooters' CEO says the chain restaurant best known for its innuendos and the servers' skimpy uniforms is rebranding to become a more family-friendly place.

Hooters is attempting a massive brand reboot – and it involves a lot less skin. In a surprising twist, the restaurant chain ...

Neil Kiefer, CEO of the Clearwater, Florida-based restaurant group, told People that he wants consumers to think of Hooters ...

Hooters restaurants are set to undergo a rebrand to a ‘neighborhood place’ for families - The new Hooters CEO, as well as the ...

Hooters is attempting to shift its brand image, according to CEO Neil Kiefer.