News

WARC9d

Global Ad Trends: The changing shape of TV

Between 2014 and 2024, linear TV ad spend worldwide declined by 27.5%, and its share of total cross-channel spend dropped 27pp. The largest brands in the world spend on average 38% of ad budgets on TV ...
WARC10d

As the food industry has a MAHA moment, marketers are caught in the middle | WARC | The Feed

The food industry today is being reshaped by a number of converging wellness trends in the United States, partly influenced by the vocal MAHA (Make America Healthy Again) movement – and it’s opening ...
Warc3y

Over 80% of ads fail to reach 'attention threshold' | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent ...
Warc2y

Creative is biggest profitability lever, brand size top factor | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Warc8mon

The Future of Media 2025: Three key trends | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Warc2y

Global advertising to top $1 trillion in 2024, as big five attract most spending | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Warc2y

Scott Galloway tells Cannes Lions: 'The era of brand is over' | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Warc1y

Ritson: Marketing doesn’t start with creativity but with diagnosis | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Warc3mon

Five trends defining leisure and entertainment in 2025 | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Warc3mon

WARC Global Ad Forecast Q2 2025: Key sector growth downgraded amid trade trepidations | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent ...
Warc1y

Industry snapshot: Five trends shaping B2B marketing in 2024 | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Warc2mon

Creative Impact Unpacked: What we learned at Cannes Lions 2025 | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent ...