Insurance brand Aflac is piloting generative AI company-wide, including integrating it into its call center. SVP Keith Farley ...

After a consumer survey, supplement brand Thorne launches a new marketing campaign that focuses on the brand’s ...

Buy Now Pay Later platform Sunbit, which partners with merchants to offer consumer loans for everyday expenses like auto ...

AMC Networks’ new Silicon Valley drama “The Audacity” will have its world premiere this weekend at SXSW. It follows a sneak peak of the series in January at CES. We spoke to AMC Networks' CMO Kim ...

Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to ...

We spoke with Hallmark Chief Communications Officer Annie Howell about how the brand is ringing in the season and how it’s leaning into a “One Hallmark” approach that makes Hallmark Media a more ...

CEO and Founder Scott Tannen shares how the Boll & Branch customer service team discovered an AI generated photo of damaged ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

NBA superstar Kevin Durant was declared CeraVe’s “New Face of Legs” this week, the culmination of a guerrilla-style marketing campaign designed to leave the ball player’s gams sufficiently moisturized ...

As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. While LLM-powered search is still in its early stages, platforms like ...

Marketers keep framing AI as the next revolution, but AI isn’t rewriting the rules. It’s auditing whether you ever followed them. For the past 20 years, marketing has evolved through waves of ...

The historic marketing funnel, developed in the 2010s, no longer reflects modern B2B buying behavior. This traditional approach treats buyers as leads to be captured. Yet today’s actual buyer adoption ...