Insurance brand Aflac is piloting generative AI company-wide, including integrating it into its call center. SVP Keith Farley ...

After a consumer survey, supplement brand Thorne launches a new marketing campaign that focuses on the brand’s ...

Buy Now Pay Later platform Sunbit, which partners with merchants to offer consumer loans for everyday expenses like auto repair and dental care, has hired ...

AMC Networks’ new Silicon Valley drama “The Audacity” will have its world premiere this weekend at SXSW. It follows a sneak peak of the series in January at CES. We spoke to AMC Networks' CMO Kim ...

Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to ...

We spoke with Hallmark Chief Communications Officer Annie Howell about how the brand is ringing in the season and how it’s leaning into a “One Hallmark” approach that makes Hallmark Media a more ...

CEO and Founder Scott Tannen shares how the Boll & Branch customer service team discovered an AI generated photo of damaged ...

Intuit’s four financial software brands — TurboTax, Credit Karma, QuickBooks and Mailchimp — are known to the small business community and consumers alike. But they are perceived singularly, as DIY ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

Marketers keep framing AI as the next revolution, but AI isn’t rewriting the rules. It’s auditing whether you ever followed them. For the past 20 years, marketing has evolved through waves of ...

Hinge’s slightly counterintuitive tagline—”The Dating App Designed to Be Deleted”—dares users to stop using its product. “Everything we do at Hinge is focused on getting people off the app and into ...

As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. While LLM-powered search is still in its early stages, platforms like ...