If buyers want control, they need “bid rationalization,” shaping supply at the bid-request level so they see better, more outcome-relevant opportunities.

Marketers are projected to have invested nearly $400 billion in US media in 2025, based on estimates from MAGNA and eMarketer. About half of that will go toward finding new customers. Yet, as ...

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story ...

Marketers debate whether to build or buy tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity.

At the center of this challenge is a basic constraint of algorithmic optimization. Algorithms do not understand growth or ...

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO.

Smartly is acquiring INCRMNTAL, an incrementality measurement startup that focuses on causal lift rather than user-level ...

Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. This AI startup is trying it.

CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge.

Future's new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience ...

Influencers aren't all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth ...