The AI stalwart is preparing to ramp up media buying and in-house creative capabilities.

Inclusive storytelling led by underrepresented voices helps brands connect universally, drive growth and stay relevant.

In a marketing landscape of automation, original human ideas will be the only real differentiator agencies have left.

The absurd spot offers a commentary on the direction that the ad industry may be heading.

On Ad Age Insider, technology reporter Asa Hiken breaks down where AI companies stand with advertisers, what AI ads might look like and cost and how marketers can start strategizing for the AI future ...

Agencies must combine AI, data, and creativity with empathy and cultural intelligence to build lasting, human-first relationships.

The AI stalwart is preparing to ramp up media buying and in-house creative capabilities.

Marketers such as Procter & Gamble and Bayer Healthcare are taking a closer look at their ad tech relationships.

Seb Edwards directed the :60, which shows the device enduring rain, mud, and mayhem during film shoots.

Reese Witherspoon promotes the Wells Fargo Autograph Journey Card.

Developed by Zulu Alpha Kilo, The Nature Rating gives ratings for films, shows, books and songs based on their nature content.

The agency landscape is evolving as brands reassess agency partnerships, seeking data-driven strategy, bolder creative and integrated solutions. Accounts in review, executive moves and new collabs are ...