"Z-pattern advertising" constructs advertisements based on the theory that people will scan images from left to right and, to a lesser extent, top to bottom. Ads with a narrative flow may benefit most ...

Imagine being so refined you’re referred to as a “cool vanilla lady” by one of America’s foremost literary wits: Truman Capote. Elegance was the hook upon which Boston-born C. Z. Guest, a gazelle ...