Every company that uses sales forecasts possesses its own technique to approach the forecasting process. Some companies have a dedicated team of forecast professionals while others use the sales staff ...

Yogi Berra once said, "It's tough to make predictions, especially about the future." While there's no magic formula for forecasting, there are several steps that companies can take to mitigate ...

Creating an effective strategy for your marketing efforts doesn't happen all at once, and neither is it a problem only the marketing department has to deal with. Once you implement the marketing ...