Across industries, brands have learned that consumers expect a customized mobile experience that is different from traditional desktop browsing. Simultaneously, brands see increased revenue from ...

Your product or service isn’t one-size-fits-all, so shouldn’t your content be dynamic, too? The best websites convince potential customers to continue their journey and ultimately convert with ...

Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report. The Jupiter Research report, "Beyond the ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Bloomreach, the platform fueling limitless e-commerce personalization, today announced it has expanded its relationship with Boohoo Group, a leading online ...

Every e-Commerce web site is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. So how do you cater to ...

The latest product to Nosto’s CXP is available globally now and follows the acquisitions of ecommerce site search solution, SearchNode, and product discovery platform, Findologic, in 2022 New York, ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. We are deep in the GenAI hype era, so it’s easy to forget ...

Marketo has announced an agreement to acquire Insightera, a real-time web site and mobile app personalization platform, a move that fueled further speculation that the marketing automation vendor will ...

Groupon debuted a new user experience for select mobile app and web users in the U.S. and Canada to highlight new inventory and prompt repeat purchases, the company announced on Tuesday. The redesign ...

Sephora has for the fourth time been designated as the top retail brand in personalization by Sailthru. Out of a possible Retail Personalization index (RPI) of 100, Sephora achieved a score of 89, up ...