The emergence of header bidding in programmatic advertising is a significant development. And now, as header bidding technology segues from client-side to server-to-server-side (S2S) technology, the ...

Web development is a long and complex process, with much time and effort needed to create a successful website. To boost the process's efficiency and speed, there is a superb tool for Backend ...

In the latest column from the IAB’s Display Trading Council, Michelle Raubenheimer (pictured below), director, business development, PulsePoint, along with co-authors James Prudhomme, managing ...

IAB Tech Lab, which sets digital advertising technical standards, has launched what it calls an open-source, server-side ad management framework, working with Equativ. The new tool, Trusted Server, ...

El Nacional, a leading digital news outlet in Catalonia, successfully increased its RPM by up to 11% with Pubstack’s server-side integration, delivered through One, Pubstack’s full-stack monetisation ...