Figuring out the value proposition for your new product or service is the first step in any marketing plan. It communicates to your customers why your offering is worth purchasing. If you can’t ...

Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...

Chancellor Gary S. May released the following statement today (Nov. 4) on Proposition 16, defeated at the polls, the measure that would have repealed Proposition 209 from 1996. To the UC Davis ...

Key Takeaways Storytelling isn’t enough to drive sales. Instead, focus on concise, compelling brand conversations that clearly convey what you do, how you solve problems and how to stand out from the ...

LUBBOCK, Texas (KCBD) - Proposition 1, which protects the right to farm and ranch in Texas, was approved by Texans following Election Day on Tuesday. Texas Farm Bureau President Russell Boening ...

Adoption of “Proposition 1”, the Constitutional amendment on the ballot in New York next week, would be a huge setback for the criminal justice system in New York, according to Sheriff Craig DuMond, ...