The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum.

It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

Artificial intelligence is rapidly changing the landscape of digital marketing, empowering businesses to deliver smarter, ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

Without an effective inbound marketing strategy, it is almost impossible to stand out from the crowd. This guide from 93x will show you how technology companies can leverage inbound marketing to reach ...

Reaching tech-savvy audiences is no walk in the park. These people live and breathe technology, and they’re quick to spot anything that feels outdated or irrelevant. They don’t want generic ads or ...

The illustrator and marketer Tom Fishburne has said the best marketing doesn't feel like marketing: People get the information they need when they need it and, with any luck, in a way that's easy or ...

On Tuesday, self-styled "martech innovator" Snappy Kraken officially announced the launch of its Smart Growth Suite, a platform designed to streamline lead conversion and simplify marketing workflows.

AI automation is changing B2B marketing. Aviatrix's CMO explains how his team uses LLMs and focuses on creativity and empathy ...

Manufacturers are losing deals to faster competitors, and AI is the only way to close the gap between marketing promises and operational delivery. The post Marketing needs supply chain intelligence ...

From mismanaging organic reach to letting AI dilute their brand voice, this article explores the key mistakes companies must ...

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...