A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

We don’t look at luxury the way we used to. What once felt like an easy splurge now comes with resale tags and a little ...

Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...