After months of merchant frustration over securing the required API key for website-reported local inventory feeds via Google Tag Manager, Google has now confirmed a straightforward process: Why we ...

When news of the leaked Google Search API docs broke last week, our team quickly crawled them to look for anything relevant to local SEO. My first take was most of the “local” stuff was either fairly ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Some advertisers received an email from Google this week with the subject line, "Changes in validation logic for bid modifications." This email was sent to Google Local Service Ads advertisers who ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...