Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

"Rethink [your] choice of cola." Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Looking back at Windows 8 and Surface promos shows how creative Microsoft once was with promotions and why it may need a Windows 11.1 update.

Christophe Collet founded S4M in Paris in late 2011. The company quickly became a key mobile partner for many of the most prominent media agencies in the French market. Today, S4M continues to expand ...

The most important thing in advertising is the actual creative. And major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation. For ...

'If we don't feed the advertisers, then we'll be forced to pay artists for their creative work' Come on, admit it. You like seeing banner ads on your favorite web pages, because they provide a nice ...

By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Are you a print subscriber? Activate your account. 1 day 14 hours ago By Ad Age and Creativity Staff - 1 day 18 hours ago By Geno Schellenberger - 1 day 19 hours ago By Ad Age Studio 30 - 1 day 20 ...