“We know our guests are more value-conscious than ever, so the launch of IHOP’s Value Menu is a direct response to what they ...

IHOP unveiled its value menu, with offerings costing $6 at participating U.S. restaurants. At some locations, the four meals ...

But fast-food companies that are already grappling with margin pressures face a difficult challenge: They risk alienating the ...

McDonald’s is trying to bring customers back to the Golden Arches and has promised to cut prices on some of the menu items to ...