Comedian and actor Craig Robinson made a surprising announcement on social media this past week, stating that he’s “officially quitting comedy.” In the post, Robinson stated that he was now focusing on “something bigger.” (In a follow-up post, he then solicited followers for advice for “small business owners.” Your guess is as good as ours.)

In a surprising turn of events that has left fans and fellow comedians stunned, Craig Robinson, best known for his role as Darryl Philbin on NBC’s hit series “The Office,” announced on social media that he is leaving comedy behind to pursue “something bigger.

The reports of Craig Robinson’s retirement from comedy appear to have been greatly exaggerated. Turns out “The Office” star’s so-called “retirement” is believed to be part of a new brand marketing campaign expected to be unleashed in the coming days - and perhaps for a division of AT&T.