Zumba was born in Colombia in the 1990s, quite by accident. A fitness instructor forgot to bring his usual workout music to class, so he grabbed some Latin albums from his car, ditched the constraints ...

Alberto Perlman, the CEO of Zumba Fitness, will join co-founder and CCO Beto Perez to tell the story of Zumba and its success at the 2013 Billboard Latin Music Conference. Billboard.biz caught up… By ...

The closest thing to Zumba I had ever heard was Rumba, that slow, balmy, almost lazy musical genre of Latin roots. But while Rumba is a musical genre, Zumba is a group workout routine that involves ...

Beto Perez is the creator of Zumba. I'll never forget the first time I saw myself on the cover of a magazine. I was at the airport on my way to France. It was 2012. I was rushing past a newsstand, not ...

One day in the mid-1990s, dancer and choreographer Alberto “Beto” Pérez forgot his usual music for the aerobics class he taught in Bogotá, Colombia. In a pinch, he reached for his favorite salsa tape ...

The BBC's weekly The Boss series profiles different business leaders from around the world. This week we speak to Beto Perez, co-founder of exercise class company Zumba Fitness. When Beto Perez forgot ...

Few exercise classes have had Zumba's staying power. This dance workout — which looks and sounds more like a dance party — remains a popular go-to for fitness-minded folks around the world. Indeed, ...

Add articles to your saved list and come back to them any time. Alberto Perez started out as a street performer and then an aerobics teacher in Colombia, making extra cash on the side teaching the ...

The BBC's weekly The Boss series profiles different business leaders from around the world. This week we speak to Beto Perez, co-founder of exercise class company Zumba Fitness. When Beto Perez forgot ...