Learn about YouTube's revenue model, including video ads and premium services, that earns billions while navigating ...
The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager (DBM). Google announced the news Thursday at the Programmatic I/O conference in San ...
YouTube is bringing a 360-degree experience to its TrueView ads, a move the online video giant says will help advertisers better engage mobile users. With the so-called 360-degree ads, users can drag ...
With an eye toward making video ads more actionable, Google unveiled a new mobile-first ad format for YouTube dubbed Trueview for action. The format displays a tailored call-to-action during and after ...
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