Social shopping has emerged this year as a major focus for YouTube. At VidCon, the annual conference for creators, industry professionals, and fans, YouTube Shopping made a splash. Michael Martin, ...

YouTube launched an Affiliate Hub to help creators earn affiliate marketing income. New features include Shopping Collections, expanded product tagging, and Fourthwall integration. YouTube aims to ...

If you search for the millennial makeup brand Glossier on YouTube, one of the first results likely to appear is from Olivia Jade, a fashion and beauty vlogger with over one million subscribers. Her ...

The affiliate programme tie-up between YouTube Shopping and Shopee is likely to ignite a video commerce war and intensify competition among rival digital platforms to attract content creators. The ...