Those 30-second unskippable ads before your favorite creator’s video are adding up to something massive. YouTube generated $40.4 billion in advertising revenue last year, according to new estimates ...

Content Partners, an L.A.-based firm that owns the rights to movies and TV shows, and enterepreneur Ed Simpson are launching a new company called Wonderloom Media that will acquire YouTube creator-led ...

YouTube stars now reach as much people as legacy media — and they’re poaching some of the top players to grow even bigger. By Alex Weprin Senior Editor In the shadow of the Disney and Warner Bros.

At YouTube’s NFL suite, creators Dhar Mann and AdamW and CEO Neal Mohan sketched out a studio system that moves faster, costs less, and connects more directly than Hollywood.