Unveiling new features at the recent 2023 Upfronts, YouTube announced the introduction of 30-second unskippable ads and pause ads to its YouTube Select package on CTV. No doubt, the move was intended ...

A curious thing has evolved in the world of digital consumption. On one side, there’s the rapidly growing world of YouTube, a platform that has carved its niche with consumers globally. On the other ...

YouTube -- already the dominant TV distributor in the U.S with a 12.4% share -- now commands an estimated 24% of U.S. CTV streaming minutes as of April 2025, according to estimates from ...

In the past few weeks, we’ve looked closely at two of Indian advertising’s most prominent screen-based battlegrounds. One, the rise of Connected TV as a brand-safe, precision-targetable haven blending ...

Comscore and Google are expanding their relationship to incorporate YouTube and YouTube TV measurement into Comscore Campaign Ratings. The ratings service is a cookie-less solution that provides ...

Cadi Jones, managing director of Pixability, believes its time we finally accept that YouTube is part of the CTV ecosystem. There’s never been more buzz around connected TV (CTV). In an industry where ...

YouTube and Nielsen roll out new ad measurements as YouTube CTV viewership continues to increase. Here's what you need to know. In 2020, more people than ever streamed YouTube on connected TVs (CTV).