One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...
Traditional wine labels from the Bordeaux region of France are changing, slowly. Inspect a half-dozen labels: many include an image—drawn or photographed—of a stately country manor, often with vines ...
Oregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer reactions to 160 different wine bottles and labels. How did the ...
Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...
SONOMA COUNTY, Calif., Feb. 10, 2025 /PRNewswire/ — Kendall-Jackson, renowned for producing America’s #1 selling Chardonnay and the NBA’s first official wine partner, is thrilled to announce a ...
The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is ...
Click to share on Facebook (Opens in new window) Click to email a link to a friend (Opens in new window) Click to print (Opens in new window) Click to share on X (Opens in new window) Casa Dorinda ...
A part of the wine industry had become outdated, entrenched in the old school. The successive crises, first the real estate crash, then the pandemic, and once again the real estate downturn, have made ...
Bernie Matus saw the notice for the contest, but almost didn’t enter it. Now, he’s glad he did. The Leonardtown resident’s artwork was selected by the St. Mary’s County Arts Council and the Port of ...
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