Julian Ahrends, ADvendio's CTO, takes a look at how agentic AI is impacting the ad tech ecosystem... For years, AI adoption ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Atria's collective approach is a response to growing monetization challenges and the need to protect the value of human ...

Quarterly earnings reports this week from Meta, Amazon, Alphabet and Microsoft showed strength in the digital advertising businesses. While investors cheered Amazon and Google, they were less thrilled ...

The best thing about starting from zero is that practically any growth feels like a lot. Which partly explains why Netflix’s less-than-three-year-old advertising business always seems to be expanding ...