If you’ve raised kids, or are trying to enact change in organization, you know well the phenomenon of psychological reactance, although you probably don’t know it by that name. You might call it the ...

Imagine that you’ve just started a new diet, and you ask your partner to support you in your efforts by reminding you to cook healthy meals at home instead of eating out and do something active after ...

Reactance bias is thought of as the “F.U. I won’t do what you tell me” bias, but reactance is more nuanced than that. Originally defined by Brehm in 1966, it is “the tendency to do the opposite of ...

THE teenage girl who wins the boy by playing hard to get. The parents whose disapproval of their daughter’s boyfriend only drives her into his arms. The child who will wear anything except what her ...

MINNEAPOLIS — When it comes to masking — things can get heated. We've seen it play out time after time, in stores, on airplanes and even in our reporting. In 2020 our Lou Raguse was out reporting on ...