The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

On the surface, differentiating between advertising and promotion can be challenging. Many consumers don't see, or care, about the difference. While the two share qualities and characteristics, there ...

If you want to get any sort of ROI from your content marketing efforts, creating content is only half the game. To truly succeed, you have to make sure your content is being seen and shared by the ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Distribution remains a structural challenge in Ghana’s agricultural sector. Post-harvest losses due to poor roads, inadequate storage, and lack of cold-chain logistics are estimated at 30–50% for ...

Getting your brand noticed early in its lifespan is a crucial component to pharmaceutical product position strategy, said Corinne Le Goff, vice president, marketing, at Sanofi-Aventis. “The most money ...

The European Film Promotion’s marketing arm took stock of its last five years with the upbeat news that 45% of the pics backed by its Film Sales Support program ended up inking international sales ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many marketers are facing unprecedented challenges due to the current high-inflation ...