Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Modern enterprises have to maintain a number of systems and applications ...

Master Data Management (MDM) isn’t new, but marketers need it now more than ever before. As marketers, we have a multitude of tools to help us find prospects, manage messages across channels, follow ...

In the last three years, corporate views of master data management have rapidly evolved from data-centric confusion to a point where companies now focus on the consumers of master data and the ...

Unlock the full potential of customer data with Master Data Management. Learn how MDM can improve customer understanding at CMSWire now. Like other enterprise functions, marketing cannot exist as a ...

Jennifer Zaino is a New York-based freelance writer specializing in business and technology journalism. Her work appears in publications including The Semantic Web Blog, RFID Journal, Smart Enterprise ...

We are all familiar with examples of the poor data quality that pervades large organisations. How many misspelt versions of your name appear on letters and bills sent to you, for example? There are ...

Corporations appear to be spending more time and money on regulatory compliance now than at any other time in recent history. In fact, the largest U.S. corporations spent an average of US$4.6 million ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Few business assets have more untapped potential than our vendor masters. Imagine what would ...

If you don’t have to implement master data management (MDM), then don’t. That’s the surprising advice given by Forrester MDM and data expert, Michele Goetz. I’ll be honest, I can’t recall anyone ...

Matt Elenjickal, the Founder and Chief Executive Officer of FourKites, has pointed out that “data is the raw fuel of a digital transformation.” But it must be quality data! “Just as any chef will tell ...