Hooters says it is trying to become more family-friendly by toning down its image and returning to a more approachable ...

Hooters CEO Says Private Equity Made the Chain Too Sexualized as Brand Returns to Family-Friendly Roots ...

Hooters is attempting a massive brand reboot – and it involves a lot less skin. In a surprising twist, the restaurant chain famous for its wings and scantily clad dressed “Hooters Girls” is officially ...

The CEO of the restaurant, known for its "Hooters Girls" waitresses, told PEOPLE the chain is trying to reclaim its original ...

Hooters recently announced its goal to rebrand as a more family-friendly establishment. The CEO can use any of these ideas ...

A story you may have seen claims Hooters is rebranding as a family-friendly restaurant chain. In an effort to attract ...

Hooters is undergoing a "reclamation" of its original brand, the company says, as it pivots to "beach-themed" restaurants.

WASHINGTON — Just two months after filing for Chapter 11 bankruptcy protection and proclaiming its restaurants are "here to stay," Hooters has now abruptly closed dozens of locations across several ...

Your next trip to Hooters may look very different after CEO Neil Kiefer revealed the famous fast food chain known for their ...

The chain known for skimpy uniforms and “bikini nights” is trying to change its image. Hooters onesie, anyone?

The Hooters in Harlingen, in the Rio Grande Valley, had been the last of the company’s locations south of San Antonio that were still open after the company declared bankruptcy in March. But the ...