Image A is much more detailed and visually descriptive. Descriptive writing, like these images, transforms an ordinary piece of writing into writing with high definition and detail. This allows the ...

Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features. Back in 2011, I wrote a blog about using unique and ...

Fiction is writing that draws on your imagination. It might have some emotional truth, or might be inspired by reality, but the writing takes the reader somewhere else. Fiction tends to use language ...