Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

When we set up an advertising campaign there are some keys points we must consider, from our audience we wish to target with our ads to our budget and a lot more.

The FTC has made it clear that certain data-driven advertising practices cross legal lines, especially when they involve ...

Contextual targeting leverages metadata to align ads with relevant content, such as placing a pizza ad during a scene where characters order pizza. "It also means that if there's sports content on, ...