No matter how long you have been in the SEO field, you have probably heard about the importance of the structure of a site to organic search performance. With every passing year, I find it closer to ...

Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to use a flat site structure. Gary offers a good reason ...

Steve Ohanians is the CEO of Clear Digital, an agency that delivers digital and brand experiences for real-world impact. The structure and design of a B2B company’s website play a crucial role in ...

You can have authoritative and helpful content, with ultra-fast page speed scores and keyword relevance and flawless UX across devices, and you might still leave yourself open to competitors boxing ...

Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts -- and your users. When a user lands on your site for the very first time ...

These posts usually point out some common design elements, from large images with superimposed text, to hamburger menus, which are those three horizontal lines that, when clicked, reveal a list of ...

Google has enhanced its search results by providing links to different sections of Web pages, in addition to the traditional main Web page link. The new sublinks appear along with the text snippet ...