Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to use a flat site structure. Gary offers a good reason ...

SEO depends on search engines understanding your content so they can determine where it should rank. While they’re constantly improving, they still have a long way to go. It’s our job to help them ...

These posts usually point out some common design elements, from large images with superimposed text, to hamburger menus, which are those three horizontal lines that, when clicked, reveal a list of ...

“A simple look at the components of an HTML page tells a lot about the reliability of its contents. Problem is, distribution platforms don’t bother looking at those signals.” — ...

Google has enhanced its search results by providing links to different sections of Web pages, in addition to the traditional main Web page link. The new sublinks appear along with the text snippet ...

Google has enhanced its search results by providing links to different sections of Web pages, in addition to the traditional main Web page link. The new sublinks appear along with the text snippet ...