The retailer saw share gains in new shoppers across income levels mainly led by upper-income households, which make more than $100,000 in annual income, Walmart officials said during an earnings call on Tuesday. Walmart in a previous earnings call had also highlighted the rise in its higher income shoppers.

Walmart said U.S. sales rose during the most recent quarter as shoppers bought more groceries, home goods and toys, a sign that spending is off to a steady start for the holiday shopping season. The retail giant also raised its sales and profit estimates for the year.

Walmart ratcheted up sales and profits again in the third quarter with its comparatively low prices proving a powerful draw for shoppers seeking to cut spending where they could.