TALLAHASSEE, Fla. — As lawmakers return to Tallahassee next month, VISIT FLORIDA may once again face scrutiny over whether the state’s tourism bureau is still worth its roughly $80 million annual ...
Tourism leaders in Florida are reaching out to their Canadian counterparts as the U.S. faces a travel backlash tied to the words and actions of President Donald Trump. As Visit Florida compiles its ...
Visit Florida’s mid-year marketing study shows growth in campaign awareness and positive impacts on traveler behavior, ...
Tourism from Canada is down this year amid controversies about issues such as the U.S. imposing tariffs and President Donald Trump floating the idea of annexing Canada U.S. travelers continue to ...
Visit Florida picked Gov. Ron DeSantis’ communications director Friday to lead the state’s tourism marketing efforts. The organization’s board of directors voted to hire Bryan Griffin with an annual ...
TALLAHASSEE — U.S. travelers continue to bolster Florida’s tourism industry, while the state hopes to make up for a decline in Canadian visitors by drawing people from other countries. Visit Florida ...
Florida posted a slight increase in tourism during the third quarter of 2025 from a year earlier, even as Canadians continued to back off on travel to the U.S. "New data just released from ...
TALLAHASSEE — U.S. travelers continue to bolster Florida’s tourism industry, while the state hopes to make up for a decline in Canadian visitors by drawing people from other countries. Visit Florida ...
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