Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

Global AR and VR in Healthcare Market OverviewThe global Augmented Reality (AR) and Virtual Reality (VR) healthcare market is ...

Global Augmented Reality and Virtual Reality in Healthcare Market OverviewThe global augmented reality and virtual reality in ...

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

Virtual reality (VR) and augmented reality (AR) are technologies that allow users to immerse themselves in digital worlds or enhance their surroundings with computer-generated filters or images, ...

Army leaders said they are looking at more virtual reality and remote training inspired by civilian programs at universities.

Virtual Reality is a computer-generated simulation that allows users to interact with a three-dimensional environment. The four elements that characterize virtual reality and differentiate it from ...