The colorful ube rolls are back on shelves—but not for long. Just when you thought that the fluffy, sweet perfection of a King’s Hawaiian Roll could not be improved upon, the brand decided to bring ...

LOS ANGELES, April 6, 2026 /PRNewswire/ -- King's Hawaiian, maker of the No. 1 dinner roll in America, is bringing its most buzzed-about innovation to grocery shelves nationwide: King's Hawaiian Ube ...

This article may contain affiliate links that Yahoo and/or the publisher may receive a commission from if you buy a product or service through those links. Every once in a while the stars align and a ...

Carb loaders were disappointed in 2025. Twice, King's Hawaiian dropped its Ube Coconut Sweet Rolls online. Twice, the stock evaporated in under 120 seconds. If customers weren't clicking with the ...

The limited-edition collaboration features a brand-new flavor developed exclusively for the partnership and available now at select Van Leeuwen scoop shops LOS ANGELES, April 29, 2026 /PRNewswire/ -- ...

Add Yahoo as a preferred source to see more of our stories on Google. Beloved local brand is adding a colorful and culturally inspired twist to its lineup this spring. King’s Hawaiian is introducing ...

That's not food coloring—it's ube. And it deserves to be on your radar for a very delicious reason.

Here’s another local merienda treat to add to your ube-flavored pastry list: Laguna Baker’s ube rolls, made with real ube halaya inside. Photo from Laguna Bakers’ Instagram page The rolls, an ube ...

Ube is a starchy root vegetable native to the Philippines. It's used in recipes more often than eaten on its own, so you may not be aware of what it actually looks like. Growing up in the Philippines, ...

Add Yahoo as a preferred source to see more of our stories on Google. Carb loaders were disappointed in 2025. Twice, King’s Hawaiian dropped its Ube Coconut Sweet Rolls online. Twice, the stock ...