The vibrant Southeast Asian tuber is quickly gaining popularity around the world.

Although ube (pronounced ooo-beh) has been an integral part of Filipino cuisine for at least 400 years, the vibrant root vegetable has really taken off in the past few years as a trendy ingredient in ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

Let's talk about ube. The purple yam, which is pronounced (oo-beh), has been lazily dubbed as just another hipster trend or Instagram darling that you will soon be sick of — but those headlines are ...

Jans Ube Powder Purple Yam launches September 2025, bringing rich flavor, vibrant color, and kosher-certified quality to U.S. kitchens. Delicious Ube Pie made with Jans Ube Powder, showcasing its ...

This iced ube matcha coconut latte marries the earthy flavors of matcha and ube, both paired with coconut milk and maple ...