The ‘trust equation’ is often used as a blueprint for leadership and can equally be applicable as a blueprint for future brand growth. Created by Charles Green, founder of Trusted Advisor, it suggests ...

Trust is the foundation of successful relationships. As I prepared the series “Directions to the GC Chair,” trust emerged as the prevailing theme in developing relationships with board members and ...

Organizational behaviorists sometimes use an equation called the Trust Equation to illustrate the components of a trust relationship in business. The equation is given as: Trust = (Credibility + ...