TikTok is introducing a new ad solution, Travel Ads powered by Smart+, designed to help brands connect with travelers during the discovery and booking phases. Why now. Travel is one of TikTok’s ...

Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending ...

Such a rapid bounce back would ensure that travel ad spend will grow up to six times faster than the ad market as a whole over the period, finally hitting the heady heights of its pre-pandemic ...

Travel companies have ramped up their digital ad spend levels over the course of this year, with Expedia Group ranking as travel's top spender in recent months. Photo Credit: VDB ...

The digital age has transformed the travel industry, making it more dynamic and accessible than ever before. Adtech solutions are at the forefront of this revolution, driving innovations that enhance ...

Photo Credit: This is the breakfast area of the Howard Johnson in Flagstaff, Arizona, which continues to advertise in Google Search. Howard Johnson It took novel coronavirus to see free organic links ...

Up until last year, TripAdvisor primarily sold to travel advertisers and online travel agencies. But that’s changing out of necessity. TripAdvisor’s core hotel ad business has declined as Google ...

In the face of today’s fragmented advertising landscape, travel brands are using connected home experiences such as streaming TV and smart speakers to reach and engage customers at moments when they ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Economic uncertainty has caused marketers to slash their advertising budgets. But consumers are traveling and companies like Booking Holdings and Carnival are boosting ad spend. The travel industry ...