Maximizing CRM Success Through Performance Measurement Using the balanced scorecard approach to drive strategic CRM results. James Brewton, president, CRMetrix Organizations today are now looking for ...

In my role as the lead of my company's data and analytics team, I've found that the balanced scorecard (BSC) has been an essential tool for providing clear, strategic alignment. While companies often ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term strategic partnership, and this means Roku data will now be incorporated into ...

Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study ...

Having a great strategy for your small business won't help if you execute it poorly. To judge your strategic performance, you need good standards for measuring it. A commonly used measuring metric can ...

Kaplan, Robert S. "Social Enterprise Series No.11 - Strategic Performance Measurement in Non-Profit and Governmental Organizations." Harvard Business School Working Paper, No. 99-103, March 1999.

This course is available on the BSc in Accounting and Finance, BSc in Econometrics and Mathematical Economics, BSc in Economics and Diploma in Accounting and Finance. This course is available with ...

In August 1993, President Bill Clinton signed the Government Performance and Results Act, a pioneering piece of legislation that required federal agencies to create strategic plans, set annual goals ...