The Coca-Cola company announced that Sprite will stop using its famous green bottle and switch to clear plastic beginning in August. The change in look, ironically, is part of a push by the soft drink ...

ATLANTA -- Coca-Cola Co. is targeting teenagers with its new Sprite campaign by focusing on the "intense" drinking experience the beverage provides, according to an Advertising Age report. The first ...

No matter where you are in the world, you’ll soon hear that a cold Sprite is the antidote for when ‘heat happens.’ Sprite’s new campaign, which debuts in the US and India this month, says the world is ...

Sprite has launched a global campaign, "Heat Happens", to remind fans to keep their cool in heated situations and "enjoy a hit of refreshment with Sprite". The series of video ads feature situations ...

The partnership, which marks the first time Sprite has tied up with a sports brand, will see a line of "fun and cool" collectibles on offer to Hong Kong consumers. Karen So, Coca-Cola marketing ...

The arcade classic Xevious is now playable online at no cost, thanks to a Japanese campaign for Sprite. As part of a retro-themed campaign for the citrusy soft drink, which features Sprite's classic ...