Snapchat, coming off an initial public offering and hungry for ad dollars, is making a bigger play for the app install ad segment that’s been formidable for Facebook, Twitter and Google, and promises ...

An anonymous source briefed on the messaging app's ad-tech partners told Adweek, "It's a natural progression for Snapchat — they see that this is a success that Facebook had." For Snapchat advertisers ...

Snapchat's popularity with younger users has helped it eat into an important segment of Facebook's audience. Now Snapchat is stepping up its attack on another major pillar of Facebook's business: ...

Snapchat is one of the most popular messaging apps in the world. Originally designed as a secure way to send pictures and video to someone else, the app intentionally made anything shared inaccessible ...

Snap is gearing up for the consumer launch of its Specs AR glasses, and in preparation, the company has announced Snap OS 2.0 ...