For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Siggi's Dairy keeps its yogurts simple with white packaging, black text and a dab of color to indicate the flavor. Neilson Barnard/Getty Images For decades, marketers of consumer goods designed highly ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Simple product packaging designs are becoming a rising trend in this era. By using some amazing tricks, you can create exceptional packaging to highlight your brand. DC Velocity Staff ...

With e-commerce startups breaking into eyewear, beauty, shaving, monthly subscriptions products and more, there will be plenty of need for boxes and packaging. That’s where Pakible, a Y ...

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

Ergonomic make-up packaging which blends elegance and accessibility has won the top prize at this year’s Pentawards. At the awards show in Amsterdam this weekend, New York-based studio Established won ...

In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

Lan Anh Nu Ton does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...