In reaction to an unpredictable economy, C-level budget decisions can force marketers to prioritize short-term campaigns and disregard their long-term strategic programs. Short-term campaigns may ...

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So it will come as ...

Thanks to the rise of TikTok, short-form videos have exploded in popularity over the last few years — leading many marketers to consider if their business should jump on the bandwagon. When done ...